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Marketing Strategies for the Digital Age

A flyer, poster and catalog used to drive customers through the door, but no longer. Today’s consumers are bombarded by marketing messages. Engaging boomers and millennials requires different strategies. And, Gen Z • the digital natives • have never known a world without technology. Access to big data unlocks the key to reaching consumers, gaining awareness, driving participation and increasing revenues. First, understand who the customers are and what they want. Then, create experiences and content that speaks to their needs. Finally, engage them using integrated, multi-platform, data-driven strategies. Understanding digital marketing and how to harness big data can deliver strong ROI. CEUs: 0.1
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