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Viral and Guerrilla Marketing

Viral and guerrilla marketing focuses on no-cost marketing strategies for park and recreation professionals. This not only includes technology and social media, but it also includes word-of-mouth marketing efforts and using other essential elements that are already in place at most workplaces. Participants will learn the latest trends in marketing strategies within social media: Facebook, Instagram, Yik Yak, etc. Beyond that, participants will learn SEO (search engine optimization) strategies to be ranked first or at least at the top when being searched for by members of the public. Basic strategies for telling “Our Story” using videos to show at elected/appointed official board meetings will be introduced and shared. Lastly, viral marketing focuses on exponential growth and achieving that model of continuous improvement. CEUs: 0.1
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Product Categories: Online Learning
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