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Marketing and Communications: Evaluation 2022

An extremely important step to the marketing and communications cycle is closing the loop by reporting on results based on planned objectives. By defining key performance indicators that appropriately measure marketing reach, you will be able to provide the necessary data to inform future marketing and agency practices. Part of NRPA's Marketing and Communications Certificate, this course will look at defining key performance indicators mapped to the 4Ps of marketing that align with defined predefined expectations. The course also describes and provides thought exercises on how to close the marketing cycle with proper evaluation and reporting. CEU's: 0.3

* The person registered for this product will be the person logged in. If you wish to purchase this product for someone other than the individual who is logged in, then please call customer service at 1-800-626-6772.

$75.00
$100.00
Available for Immediate View

Marketing and Communications: Implementation 2022

Part of NRPA's Marketing and Communications Certificate , this implementation course takes a deeper dive into a part of the strategic marketing plan describing tactical directions for marketing. Through this course you will form an understanding of the various development and distribution channels and an overview of creative strategy that are available to meet your marketing and agency needs. You will be able to take away from this course a strategy and a toolkit for tactically delivering your message.

CEUs: 0.4

* The person registered for this product will be the person logged in. If you wish to purchase this product for someone other than the individual who is logged in, then please call customer service at 1-800-626-6772.

$175.00
$200.00
Available for Immediate View

Marketing and Communications: Needs Assessment 2022

Part of NRPA's Marketing and Communications Certificate, this course provides an exploration of the first step to developing a strong marketing and communications plan. This course will provide you with an understanding of market research and analysis and the proper tools for conducting analysis in various contexts with an eye toward the common variables that affect marketing and communications. With this analysis, this course helps you to think through how to apply this data to identify goals and areas of social concern where targeted marketing and communication efforts may play a role. CEU's: 0.3

* The person registered for this product will be the person logged in. If you wish to purchase this product for someone other than the individual who is logged in, then please call customer service at 1-800-626-6772.

$75.00
$100.00
Available for Immediate View

Marketing and Communications: Strategic Planning 2022

Part of NRPA's Marketing and Communications Certificate, This course will discuss the nature of strategic planning when marketing in parks and recreation. The goal of this course will to work through the development of a communications plan that aligns strategically through measurable outcomes aligned with assessed need and the mission, vision, and values of the agency and industry. Case studies will be discussed throughout to demonstrate how these concepts have been applied successfully. CEU's: 0.3

* The person registered for this product will be the person logged in. If you wish to purchase this product for someone other than the individual who is logged in, then please call customer service at 1-800-626-6772.

$125.00
$150.00
Available for Immediate View

Maximizing Your Media Metrics

In the realm of social media, it all starts with content creation. But how do you quantify the results of your posts? It's important to collect data and format it properly for future use and potentially expanding your skills. With more than three years of social media management experience, the leader of this session will provide useful information for beginner-level content creators on formatting your data and understanding what information is most important to glean from with analytics.

CEU's: 0.1

Date of Live Event: First Monday of July 2024

$35.00
$50.00
Available for Immediate View

November Premier: 2024 On-Demand education Talk

This on-demand education talk will be released on the first Monday of the month unless otherwise noted. Each month's virtual subscription Talk will be available for registration in advance, but the contents themselves will go live during the month of release. NRPA's virtual education Talks feature knowledgeable subject matter experts presenting on timely insights from research and practice. Each Talk is approximately 45 minutes to one hour long and is worth 0.1 CEU.

CEU's: 0.1

Date of Live Event: First Monday in November 2024

$35.00
$50.00
Available for Immediate View

NRPA Aquatic Management Professional Certificate

NRPA’s Aquatic Management Professional Certificate provides you with the behaviors, processes, procedures and skills for effective aquatic facility management. By completing this online course you will gain strong management skills, as well as an understanding of aquatic facility operations in order to achieve success in your position.

Who Should Enroll? New and developing aquatic professionals, departmental leadership positions interested in expanding their aquatic facility management knowledge.

Program Details The program includes six online courses which are the key concepts in operating and managing an aquatic facility.

NRPA Aquatic Management Professional: Budget and Finance?

This course provides an understanding of the fundamentals for budgeting and finances as they relate to aquatic management. Learners will be presented the with principals and resources to describe the budget process and an organizational objectives. This course provides insight for calculation expenses, setting price points, estimating revenues, achieving targets, determining return on investment, and areas of alternative funding.

NRPA Aquatic Management Professional: Marketing?

This course provides the fundamentals of Marketing for the Aquatic Management Professional. Learners will be able to recognize the components of a marketing plan, how to apply marketing strategies to aquatic programming and to identify their marketing segments and how to best reach them.

NRPA Aquatic Management Professional: Maintenance?

This course provides an understanding of the fundamentals for maintenance as it relates to aquatic management. Learners will be presented with how to apply a Planned Maintenance System to conduct daily and preventative maintenance for facility management. Advanced maintenance planning methods and resources are shared along with hearing how current events shape the future of maintenance management.

NRPA Aquatic Management Professional: Risk Management?

This course provides the fundamentals of aquatic risk management including risk reduction to enhance aquatic safety. Learners will understand the importance in developing policies and procedures for safety and risk mitigation as they relate to aquatic management.

NRPA Aquatic Management Professional: Programming and Event Planning

This course provides the fundamentals of Program & Event planning for the Aquatic Management Professional. Learners will understand the integral role of programming and events for the success of aquatic facilities. Essential topics include creative ways to enhance programming and collaborations.

NRPA Aquatic Management Professional: Human Resource Management

This course provides the fundamentals of human resource management. Learners will be able to identify the core components of the recruitment process and communicate effectively with employees. Essential topics include the implementation and delivery of performance evaluations and engaging your multi-generational teams.

CEU's: 1.2

$345.00
$475.00
Available for Immediate View

NRPA Aquatic Management Professional: Budget and Finance

This course provides an understanding of the fundamentals for budgeting and finances as they relate to aquatic management. Learners will be presented the with principals and resources to describe the budget process and an organizational objectives. This course provides insight for calculation expenses, setting price points, estimating revenues, achieving targets, determining return on investment, and areas of alternative funding. Additional resources include beginning spreadsheets and reporting documents.

CEU's: 0.3

$105.00
$150.00
Available for Immediate View

NRPA Aquatic Management Professional: Human Resources

This course provides the fundamentals of human resource management. Learners will be able to identify the core components of the recruitment process and communicate effectively with employees. Essential topics include the implementation and delivery of performance evaluations and engaging your multi-generational teams.

CEU's: 0.2

$70.00
$100.00
Available for Immediate View

NRPA Aquatic Management Professional: Maintenance

This course provides an understanding of the fundamentals for maintenance as it relates to aquatic management. Learners will be presented with how to apply a Planned Maintenance System to conduct daily and preventative maintenance for facility management. Advanced maintenance planning methods and resources are shared along with hearing how current events shape the future of maintenance management.

CEU's: 0.2

$70.00
$100.00
Available for Immediate View